2 min read

“We like to do things people don’t expect. It’s part of who we are,” says Edouard Meylan, CEO of H. Moser & Cie., the Swiss watchmaker beloved by fans for its elegant designs and unrivaled quality. And it’s that philosophy that steered it into its next move—a partnership with Formula 1 team Alpine Motorsports.

As fashion and Formula 1 collaborations become ever more popular, H. Moser is doing its own thing by skipping the loud, oversized logos and sticking to its signature subtle style for a pair of limited-edition watches that blend the accuracy of watchmaking with the bold energy of motor racing. This isn’t for your average merch fan; it’s for collectors who want something rare, exceptional, and entirely different from everything else on the market it.

First up is the H

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