Traditionally, an architecture firm might spend months putting together a concept document for possible clients. The problem: it’s expensive, and requested changes might take days or weeks to put together as designers go back to the drawing board.

AI is set to change that by letting design firms create sketches and renders much more quickly, allowing architects to enrich their pitches with AI-generated imagery and video.

Gensler, the world’s largest architecture firm, is now starting to tap AI for “storytelling,” using video to help shape a narrative around a proposed project—and bring clients into the creative process.

“You can tell it really works when you’re doing a new pitch or a first client meeting, and you see people in the crowd that have tears in their eyes because they’re conn

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