Dunhill is forging ties with China ’s vibrant art world via a partnership with West Bund Art & Design, a leading art fair based in Shanghai .

The brand will sponsor this year’s West Bund Voice Forums, which are slated to run from Nov. 13 to 16 at the West Bund Dome.

The gathering will feature international artists, writers and cultural figures for a series of discussions. Topics will run the gamut from art collecting, cultural community initiatives, and heritage and innovation in design, the brand unveiled in a press release.

The partnership presents a local iteration of creative director Simon Holloway’s fascination and connection to the art world.

Holloway’s first collection for Dunhill was staged at London’s National Portrait Gallery’s Duveen Wing. Since last year, Dunhi

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