A top PR firm with close ties to the Biden administration has reportedly prematurely cut a contract to run a pro-Israel propaganda program on social media after a report on the agreement caused backlash this week.

On Monday, Sludge reported that the SKDKnickerbocker LLC, or SKDK, signed a contract with Israel in April to “floo[d] the zone” with pro-Israel content. The strategy involves a “bot-based program” to promote the Israel Ministry of Foreign Affairs’ messaging on platforms like Instagram, TikTok, Youtube, LinkedIn, and more, the publication wrote. Social media influencers are also part of the program.

The $600,000 contract also includes efforts specifically involving the news media, like on-camera interview coaching for Israeli civil society spokespeople and “arranging tailore

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