Some ideas sound funny in a meeting but fall flat on live TV. That’s exactly what happened to NFL on FOX during its pre-game show on Sunday. During Sunday’s broadcast of the Philadelphia Eagles vs. Kansas City Chiefs matchup, the network rolled out a fake movie trailer poking fun at Travis Kelce and Taylor Swift’s relationship and then engaging together.

The spoof, titled My Big Fat Chiefs Wedding, tried to channel the energy of a 2000s rom-com trailer. Instead, it set off a wave of backlash.

A dramatic voiceover just took it off. “She’s one of the most successful musical artists in the world, and he’s six-foot-five. But somehow, they still found love,” the narrator declared over clips of the couple. What followed felt even stranger.

An actor playing a caricatured Kelce announced, “Hey

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