Moosehead is getting rid of its iconic green beer bottle

The trademark green Moosehead beer bottle will soon be no more in what some are calling the end of an era. Photo by Tim Jaques/The Tribune archives

The trademark green Moosehead beer bottle will soon be no more in what some are calling the end of an era.

Starting early next year, Moosehead Breweries Ltd. will only sell its beer in cans and kegs in a move that chief executive Andrew Oland said reflects a long-term shift in customer tastes and something the company had been considering since 2019.

“This is something that we’ve been monitoring since 2019,” he said. “If you look at when I started in the beer business 32 years ago, 90 per cent of the beer that was sold in Canada was sold in bottles. This year, it’s about seven per cent. There’s been a steep decline in the last 10 yea