Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: YoungBoy Never Broke Again sees buzz from his arena tour carry over to his streaming totals, while excitement over Hilary Duff’s live return and Gavin Adcock’s growing list of artist beefs also results in catalog gains.

YoungBoy Never Broke Again’s MASA Tour Lifts Back Catalog, Led By ‘Nevada’ & ‘Shot Callin’

This summer, YoungBoy Never Broke Again became the rapper with the most Billboard 200-charting albums in history, and his current MASA Tour is boosting streaming

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