LONDON — Backed by current owner Boohoo Group , Debenhams is bringing back its popular Designers at Debenhams initiative, with Ashish Gupta, a master of camp, glamorous sequin creations as the debut talent.

A small edit from the upcoming collaboration will be revealed as part of Ashish’s spring 2026 show on Monday. The official campaign is set to be released on Oct. 1, while the range will be available to shop from Oct. 9 exclusively on Debenhams .com with prices ranging from 65 pounds to 195 pounds.

Debenhams is a British retail institution, which had more than 178 physical stores at its peak and a robust beauty offer. Like many other U.K. retailers with large store estates, it fell on hard times. In 2021, the fast fashion giant Boohoo acquired it out of administration , and

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