PS Photography | Marisa Petrarca PS Photography | Marisa Petrarca

My hair is either my greatest asset or my biggest headache — there's rarely an in-between. On a good day, it's full of volume and shape; on a bad one, it's frizzy and unruly, destined for a messy bun . As a longtime beauty writer and editor, I've tested my fair share of fixes, and my latest hack for tipping the scales in favor of more good hair days is the Coco & Eve Pro Bond Hair Mask ($39). It's the latest launch from the TikTok-viral brand Coco & Eve , best known for its cult-favorite Like A Virgin Hair Mask , and I have a strong hunch this new bond-repairing formula might be just as iconic. Ahead, I'm breaking down everything you need to know if you're looking for smoother, softer, healthier strands.

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