Halloween merchandise hit some stores before the Fourth of July, and Thanksgiving items were in already stores in August.

Given that it’s mid-September, retailers are rolling out products for the next winter big holiday: Christmas.

On Tuesday, Target launched a four-pronged approach to its holiday shopping experience.

Prong one: new items. Target is debuting more than 20,000 new items for holiday shoppers, many priced at $5 and most priced under $20. In a news release, the chain announced that is selling twice as many holiday items as last year, and more than half of those are Target exclusives.

Among the items for sale this year, the store highlighted pop-culture collaborations (“Stranger Things,” “Wicked: For Good”), as well as fashion, beauty gifts, Wondershop brand holiday decor an

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