Cracker Barrel on Wednesday released its fourth quarter earnings results, but much of the attention centered on the restaurant chain’s swift reversal of its controversial logo redesign that went viral online.

The company — based out of Lebanon, Tennessee — reported total revenue of $868 million, down 2.9% from the same quarter last year.

The company also said that traffic has fallen 8% since the August rollout of its simplified, text-only logo. Shares tumbled nearly 10% in after-hours trading on Wednesday.

On the earnings call, President and CEO Julie Masino acknowledged that Cracker Barrel had underestimated the deep connection customers feel toward the company’s nostalgic imagery.

“We want longtime fans and new guests to experience the full story of the people, places, and food th

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