Listening my way through New York Fashion Week: On the runway, music is crucial information

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You don’t truly know panic until you’re desperately fumbling for your phone, sloppily thumbing your passcode to open Shazam in time before a song you don’t know but want to know ends. We Shazam because it lets us in on a secret, makes us privy to information that in that moment we simply cannot live without. In Shazam we trust, am I right? Nowhere is that more true than at a fashion show, where the music is the information: It tells us how the designer or creative director wants us to feel about a collection and it shapes the way we respond to it, even on a subconscious level.

Music is one of the deciding factors of how much we will remember a moment, how sticky look No. 13 will be