• Cracker Barrel's stock slid nearly 10% after its Q4 earnings report on Wednesday had mixed results. • While it missed on earnings, the report showed revenue beat expectations, and loyalty sign-ups surged. • Despite recent tumult, the numbers show that Cracker Barrel's loyal fans are sticking by the brand.
It has been a rough month for Cracker Barrel — but its most loyal fans appear to be sticking it out for now.
Cracker Barrel reported its Q4 earnings on Wednesday, missing analyst expectations on earnings and beating on revenue. The mixed results saw shares tumble nearly 10% in after-hours trading, another knock to the chain, which has faced a barrage of criticism over its halted rebrand effort in recent weeks.
But a closer read of its same-store sales and loyalty program sign-ups