“It’s very much an homage to California, and a love letter to L.A.,” Sarah Staudinger said of her spring collection. After the devastating January wildfires, she said there was no question that she wanted to celebrate her Pacific coastline origins, the brand’s Los Angeles base and the beauty and spirit of the sunny state.

“In retrospect, there was so much joy and it was really easy to create this collection and celebrate it, because it was personal,” she said, directly paying homage to the Golden State with scenic airbrushed landscape prints and colorful collaged surfer prints. Spring was a strong example of how much Staudinger’s brand has grown categorically, with styles from her essentials, sport, jeans, swim, accessory and ready-to-wear mixed with a bit of ‘90s nostalgia.

She said mor

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