NEW HORIZONS: The Lede Company is expanding its talent division to Paris as it continues to strengthen its foothold in Europe.

The agency, which represents celebrities including Rihanna , Reese Witherspoon and Pharrell Williams , is known for pioneering the integration between brand communications and talent management.

It plans to use its French office as a strategic hub to support brands in developing impactful and culturally relevant talent strategies; accompany its clients when activating projects, campaigns and appearances during key moments in the European calendar, including Paris Fashion Week , and explore international opportunities for local talent.

Led by Olivier Bourgis, president, and Carlos Freixeda, senior vice president of global communications and marketing for

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