I’m a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I’m the writer behind the post.

Today, CEOs, executives, entrepreneurs, and consultants are also building their online presence and vying for attention, particularly on LinkedIn. That’s where the ghostwriter comes in. According to LinkedIn, 82% of consumers are more likely to trust a company whose CEO and leadership team are active on social media, and 77% are more likely to buy from such a company. Furthermore, 85% of B2B marketers say LinkedIn is the most valuable social platform to be active on. People love to hear from leaders. The Financial Times reported that executives can expect four times more engagement than other LinkedIn users and have even experienced a

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