The latest Scottish Tourism Economic Impact Model (STEAM) figures have revealed rising visitor numbers and spending in Glasgow during 2024.

The data shows that a total of 4.72 million visitors stayed overnight in Glasgow last year – up by more than 20% on the previous year. With people staying an average of two nights, the economic impact delivered was roughly £1.84bn.

With spend by day visitors incorporated, the overall direct visitor expenditure in Glasgow for 2024 was £2.39bn – an increase of 1.9% on 2023 and more than double the number for 2022.

Locally, the tourism sector supported just over 37,000 full time equivalent (FTE) jobs in 2024.

The new figures demonstrate Glasgow has consolidated its tourism results for 2023, which were boosted by major events hosted that year – the UCI

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