- New campaign, 'A Dose of What Works,' launches alongside a national survey revealing Americans are weary of wellness fads and turning to time-tested staples like ACV -

SANTA BARBARA, Calif., Sept. 18, 2025 (SEND2PRESS NEWSWIRE) — Bragg Live Food Products, Inc. (“Bragg”), the pioneer of apple cider vinegar (ACV), has launched its new campaign, A Dose of What Works , to remind Americans that not every wellness craze delivers, but ACV has stood the test of time. To bring this message to life, Bragg will host its first-ever Trendy Trade-In Pop-Up on September 23, National ACV Day (a holiday created by the brand), at Santa Monica Pier.

Running from 11 a.m. to 4 p.m. PDT, the activation invites people to trade in abandoned wellness products for Bragg ACV staples, learn how to build l

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