Facing injury lawsuits from people allegedly hurt on its rides and the threat of eviction from two of the owner’s relatives, an amusement ride manufacturer has filed for bankruptcy.

Wisdom Rides of America (tagline: “If Wisdom Builds It, It Will Make Money!”) builds coasters and farm equipment in the northeast Colorado town of Merino, population 281. It had revenues of $4.1 million in 2023 and $5.1 million in 2024 but only $355,000 so far in 2025.

“The debtor has a few issues that led to this bankruptcy,” according to owner Jared Davis.

In an affidavit that he filed Aug. 29, Davis explained that Wisdom “has been named in a number of lawsuits as a result of alleged injuries suffered…at amusement parks or fairs around the country.” Wisdom is now a defendant in eight cases, some of which a

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