The race to bring cinematic-level video to studios and filmmakers took another turn Thursday as AI video company Luma AI announced it was partnering with Adobe to release its new Ray3 model.

Starting today, the AI video company is making Ray3 available to customers of Adobe’s generative-AI app Adobe Firefly. Paid Firefly customers will get unlimited AI-assisted video over the next two weeks, with a cost structure kicking in after that. Other clients, such as Hollywood studios and streamers, can order the tool separately for their filmmakers. With the deal, Luma hopes its tech tool will become a staple for the industry.

The race to bring cinematic-level video to studios and filmmakers took another turn Thursday as AI video company Luma AI announced it was partnering with Adobe

See Full Page