“A tradition unlike any other: waking up on Masters Thursday only to remember it’s the worst coverage of the 4 majors and doesn’t start full coverage until 2 PM. It’s 2025; have full coverage all day like the other majors,” wrote a fan as they were left disappointed to learn that they won’t be able to catch the first few hours of the Masters. This has been the norm for every avid golf fan for ages. However, Augusta National has struck a new deal with Amazon to change that from 2026.

So when the reports of Amazon striking a deal with the iconic club came in, it gave a fresh ray of hope to many fans. The Chairman of Augusta National said, “We are proud of our longstanding partnerships with CBS Sports and ESPN, which have set the highest standard for broadcast coverage of the Masters. T

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