The Bankers Life Association headquarters at 711 High St., left, and the same building after the company renamed itself Principal Financial Group. The Des Moines Register

The Kum & Go logo, left, is being phased out by its new owner Maverik, right. The Des Moines Register/ Provided By Maverik

Iowa Methodist Medical Center under its former branding under the Iowa Health System, left, and its post-2013 branding under UnityPoint Health, right. The Des Moines Register

The old Casey's General Store logo, left, and the new Casey's logo, right. The Des Moines Register

Aviva USA Corp.'s headquarters in West Des Moines, left, and the same building, right, after the company was rebranded Athene in 2013. The Des Moines Register

A Kwik Trip location, left, and a Kwik Star location in Iowa, r

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