Former Capitol Music Group executives Michelle Jubelirer and Arjun Pulijal are heading into artist management, the duo announced on Thursday.

Jubelirer and Pulijal have co-founded new company Soft Shock, which will focus on artist management as well as marketing, branding and IP development. Soft Shock launches with backing from HarbourView Equity Partners , the media investment firm that’s purchased catalogs from the likes of Kelly Clarkson, Rodney “Darkchild” Jerkins and the Christine McVie estate among others.

The news comes over a year and a half after Jubelirer, the former chairman and CEO at Capitol Music Group, announced her exit from the famed record label last February after more than a decade. Pulijal, who served as president of CMG, announced his own departure a mont

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