The year was 1991, and there was a shift in the cosmetics scene. The bold makeup looks of the ’80s were being replaced with no-makeup minimalism . And leading the charge? Bobbi Brown.

In a stark contrast to the decade prior, the makeup artist spearheaded the “clean girl” aesthetic long before it was a thing. That year, Brown exploded onto the market with 10 brown-hued lipsticks , with the intention of enhancing her clientele’s natural beauty. Then known as Bobbi Brown Cosmetics, the brand debuted in Bergdorf Goodman in New York, before being bought by Estée Lauder in 1995 and becoming the worldwide sensation it is today.

In 2020, four years after departing from her eponymous brand, Brown returned to her roots to launch Jones Road with a mission to create clean cosmetics–much to the d

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