NEED TO KNOW
Nelly's Apple Bottoms is collaborating with Bubly sparkling seltzer to bring back the brand's crisp apple flavor
For the occasion, limited edition Apple Bubly Jeans are available
The rapper tells PEOPLE about reviving Apple Bottoms last year and what's in store
An apple a day keeps Nelly in business.
About one year after the "Hot in Herre" rapper relaunched his iconic Apple Bottoms denim brand , the company is partnering with Bubly sparkling water for the limited-time return of its popular crisp apple flavor.
"You want to be able to pair up and double brand with companies that have similar structure in what it is that you're doing, meaning they've been able to have unbelievable success in an area where I would have never thought people would be making money," Nelly