Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change.

Traffic for the first half of August was down approximately 1%, Craig Pemmelis, the company’s chief financial officer, said during an investor call following the company’s fourth quarter earnings report on Wednesday, Sept. 17.

Since Aug. 19, the date of the official logo change, traffic declined approximately 8%, he continued. The company now expects a further decline of 7% to 8% if similar trends continue.

Total revenue for the quarter was $868 million, an increase of 4.4%.

Cracker Barrel switched back to 'Old Timer' logo after outcry

President and Chief Executive Officer Julie Masino said the company swiftly worked to rectify the change of its original logo, which

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