"What could possibly go wrong?"

That's the question posed by LimeWire, the file-sharing service turned NFT marketplace turned file-sharing service once again, after announcing that it has acquired the infamous Fyre Festival.

According to a press release from LimeWire this week, the company has purchased the Fyre Festival brand after becoming the winning bidder in a "competitive bidding process" that included actor Ryan Reynolds' creative agency Maximum Effort.

“Fyre became a symbol of hype gone wrong, but it also made history,” said CEO of LimeWire Julian Zehetmayr in the press release. “We’re not bringing the festival back — we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”

Fyre Festival was a 2017 music fe

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