If you are planning a giveaway, contest, or sweepstakes involving children under the age of 13 or one that’s directed to a “mixed audience,” this blog is for you.

Let’s talk about how to run a promotion that’s exciting, effective, and most importantly, compliant with the laws, regulations, and industry best practices for child-directed marketing.

Promotions Are Advertising, No Matter What You Call Them

Giveaway. Contest. Sweepstakes.

No matter the label, if you are offering something of value in exchange for participation in an opportunity to win a prize, you are advertising, and that means your promotion must comply with Federal Trade Commission (FTC) rules, the Children’s Advertising Review Unit (CARU) Advertising and Privacy Guidelines, and the Children’s Online Privacy Protection

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