Nelly ‘s Apple Bottoms and Bubly teamed up for a fashionable collaboration feuled by nostalgic fun and seasonal joy. The two have united as the denim company continues its return, while the beverage brand brings back its limited-edition apple flavor. For the St. Louis-bred rapper, working with Bubly just made sense.
“They wanted to bring back their green apple. Obviously, seeing what we’re able to do, and just the ideas of both teams started kicking around. And this was something that we came up with that’s like, ‘Yo, okay, well they’re doing the green apple. Maybe we can do the green stitching,” elaborated the 50-year-old to VIBE on a Zoom call ahead of the drop. “It was kind of a no-brainer when you think about it.”
He continued, “It was chemistry… I said it, ‘I F**k with it. Let’