Ewusie

Joshua Ewusie’s label has been up and running since September 2024, but he hasn’t rushed the full debut collection. Instead he’s spent the past year homing in on who the Ewusie woman is, and experimenting with the designs that honor her.

“The woman is an amalgamation of so many different people I’ve met in my life — obviously, my mother and grandmother — but also the type of women I grew up around,” he said. “The Ewusie girl is busy. She’s making movements, hustling, and everything she’s got, she’s earned for herself.”

The upcoming collection is filled with tough, sexy leather pieces, slinky backless dresses, and draped jersey, full of movement for a girl on the go.

Much like the woman he’s designing for, Ewusie has been busy since graduating from Central Saint Martins ’ MA

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