The Cleveland Browns will have a different look on Sunday, Sept. 21, and we don't mean at quarterback or any other position.

For the first time this season, the Browns will be wearing their "Alpha Dawg" color rush uniforms .

That also means for the first time in team history the team will sport a brown helmet when they host the Green Bay Packers . Buy Cleveland Browns tickets

The Browns can wear their color rush uniforms up to two more times this season.

Browns all brown uniforms are, yes, sponsored by Dude Wipes

The Browns unveiled the new uniforms in July with mascot Brownie the Elf debuting the helmet on "The Pat McAfee Show." The team also staged a helmet-reveal event on Lake Erie. Of course, the whole thing was a publicity stunt .

What's not fake, though, is the team

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