Cracker Barrel planned to modernize its brand and stores to spark demand as U.S. consumers cut spending on dining out.

Cracker Barrel CBRL-Q shares fell nearly 6% on Thursday, after social media backlash around the restaurant chain’s short-lived decision to change its decades-old logo hurt customer traffic and prompted it to scrap store remodel plans.

The company was forced to return to its “Old Timer” logo after facing criticism from conservatives, including U.S. President Donald Trump, for removing the image of an overalls-clad man known as “Uncle Herschel” leaning against a barrel. Its shares have fallen nearly 16% since the logo change was first announced on August 19.

The new logo stood for about a week, and the company had begun rolling out a more modern store layout at four res

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