Jerry Greenfield, 74, the Jewish businessman who co-founded the Ben & Jerry’s ice-cream brand in 1978, has quit his role as “brand ambassador” after a public rift with parent company Unilever over the war on Hamas.
In an open letter shared on Wednesday to social media by business partner Ben Cohen, Greenfield said the Vermont-based company had been prevented by Unilever from promoting its progressive agenda.
“It’s with a broken heart that I’ve decided I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s,” Greenfield, who took on a salaried brand ambassador position at the firm following the 2000 acquisition by Unilever, wrote in the missive.
The Ben & Jerry’s co-founder argued that the brand’s independence to promote progressive issues, which he s