Source: Appsflyer.com

CTV , or connected TV, has transformed how we consume media. But what exactly is CTV? CTV refers to any television set used to stream video content via the internet, bypassing traditional cable or satellite services. This includes smart TVs, gaming consoles, and devices like Roku or Amazon Fire Stick. With the rise of streaming platforms like Netflix, Hulu, and Disney+, CTV has become a household staple. It's not just about watching shows; it’s about accessing a world of content at your fingertips . CTV offers flexibility, personalized viewing experiences, and often, cost savings. Ready to dive into some intriguing facts about this game-changing technology? Let's get started!

What is CTV?

Connected TV (CTV) refers to any television set used to stream v

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