After Oakley announced its Meta-collaboration HSTN smart glasses earlier this year and stole all of Ray-Ban’s sunshine away from its own Meta smart glasses, I could only imagine the storied sunglasses brand stewing as the oohs and ahhs that had been its own began piling up instead for its fellow Luxottica-owned Oakley.

Then on September 17, Ray-Ban announced the Meta Ray-Ban Display, a far swankier pair of augmented reality smart glasses. They’re $800 and packed with swanky new features.

Oh yeah, and you can’t buy them online. At least not right now. You’ve gotta buy them in a real-life store. How’s that for irony? These augmented reality glasses require you to engage with pure, concentrated reality to acquire them.

a new reality for ar smart glasses

You may be asking why a pair of sma

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