AARP may not be quite ready for the HBO Max rebranding treatment, but the association is looking for new ways to be a resource earlier in life for its 125 million members.

Many people may still think of the nonprofit as their “grandmother’s AARP,” even 26 years after the Washington-based nonprofit dropped its direct association with retirees and subsequently opened up membership to all adults 18 and older.

But there are more ways to engage with a younger demographic and earlier, according to Dr. Myechia Minter-Jordan, AARP’s CEO.

“What we recognize is that it’s important for us to be there earlier, and it’s important for us to be there at these important life moments—whether or not it’s your first job, when you’re planning for a family, when you start to think about retirement and savin

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