LONDON — H&M returned to London Fashion Week on Thursday evening with a celebrity-filled, multisensory fashion show at a purpose-built venue within an office complex by the Strand.

The runway showcase presented the see now, buy now fall 2025 Studio collection, as well as a selection of pieces across the brand’s various lines: the womenswear-focused campaign collection, which has partially hit the market with the second drop coming in two weeks, and the Atelier collection, which is the menswear offering correlating with the Studio collection.

Ann‑Sofie Johansson, head of design and creative adviser at H&M, said the retailer this time wanted to show a bigger part of the H&M assortment, and that change of rhythms between the lines required some element of entertainment to divide the ex

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