"It's always been my dream to be a CEO of a fashion brand," Ginny Seymour, CEO of contemporary women's fashion brand Aligne , tells Entrepreneur .

Image Credit: Courtesy of Aligne. CEO Ginny Seymour.

A fashion industry veteran who started her career as a contemporary buyer at Saks Fifth Avenue, Seymour had an opportunity to realize that goal with Aligne, originally founded by Dalbir Bains as a wholesale women's fashion brand in London in 2020.

Seymour envisioned a new era for Aligne — the brand could fill a white space she saw in modern women's clothing: the need for design-led, wearable pieces at an accessible price point, delivered with an omnichannel approach.

Seymour set out to make it happen, essentially "refounding" the company. She joined the business as managing dir

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