PARIS — As Lancôme enters a new decade, it welcomes a new leader: Vania Lacascade .

She became global brand president in July, after having served as L’Oréal ’s chief innovation officer at its research and innovation branch, where she spearheaded the group’s global innovation strategy.

Lacascade has been navigating the beauty landscape, spanning luxury, mass and dermocosmetics, for more than 20 years. Her experience is broad, reflecting the unusual path that brought her to the category in the first place.

“I hold both a doctorate in pharmacy, and also a degree from ESSEC Business School,” Lacascade said. “I’ve spent my career at the intersection of strategy, of creativity, of emotional intelligence as a marketer — but always with this intention to shape innovations that are groun

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