Historically, recent college students have centered their post-grad lives on landing a job in big cities like New York City and Los Angeles that promise a lively lifestyle and often higher starting salaries (although the high cost of living quickly eats into that).
But two places have emerged as new hotspots for Gen Z college grads: Florida and Texas, according to a study by JLL Research published this week. That’s largely thanks to a mass migration of publicly traded corporations’ headquarters since 2020, according to the research arm of global real-estate firm Jones Lang LaSalle .
“Finance firms relocating to Miami or Dallas since the pandemic began are having a meaningful impact on the distribution of job availabilities,” Jacob Rowden , senior manager of U.S. office research at