In this article

AMZN

WMT

Follow your favorite stocks CREATE FREE ACCOUNT

As more consumers prioritize convenience and value over brand loyalty, experts say they're turning to online marketplaces more than ever to buy the things they need, raising the risk they could inadvertently purchase a fake product.

While fake goods have exchanged hands in informal markets since ancient times, the growth of online marketplaces has contributed to the rise in counterfeits because of how easy online shopping and selling have become. A CNBC investigation of Walmart 's marketplace published Friday uncovered dozens of third-party sellers who had stolen the identity of another business, and some of them were offering fake health and beauty products.

After CNBC shared its reporting with

See Full Page