Some credit where it is due. Swiped found a new way for a movie to be annoying: by making me feel like I was at work.
Rachel Lee Goldberg’s film about businesswoman Whitney Wolfe’s wild ride through the tech industry, debuting on Hulu Sept. 19, has a great many scenes of people in meetings and at whiteboards “ideating.”
Since the story rarely leaves the office, what little drama exists focuses on the development and marketing of real life dating apps—first Tinder, then Bumble. Our characters, in pursuit of user thresholds, must innovate and gamify and find solutions. Having spent some time at internet companies with similar goals, I felt less like an audience member than an aggravated employee. When the movie ended I had an urge to send an invoice.
Aiming for The Social Network but fe