Wi-Fi is a common term you can hear anywhere. When you see this word, "internet" and "broadband" quickly come to play. However, a recent TalkTalk survey says that only three-quarters of British adults know this term. Almost one in four consumers is unsure about it.

Broadband vs. Wi-Fi Misunderstanding

Even with the intense marketing of broadband services, the terms are often confused by many. Broadband describes the wired link into a building, whereas Wi-Fi is the radio signal broadcast by a router.

TalkTalk discovered that some of the respondents think broadband and Wi-Fi can be used interchangeably, or even that broadband is just an old name for Wi-Fi. This error could mean that marketing terminology and technical lingo regularly don't resonate with actual users.

Knowledge Gaps A

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