Apple fans queued outside the company’s flagship London store from the crack of dawn to get their hands on the iPhone 17 as the latest smartphone range went on sale in the UK.

Excited customers flocked to the technology giant’s base on Regent Street on Friday morning for the new device which promises an updated front camera, 256GB of storage and all-day battery life.

The latest phone is priced from £799 and comes in a range of colours including lavender and sage.

It is part of a line-up of new products that went on sale on Friday including the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — along with Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the third-generation AirPods Pro.

Among those in the queue was Michael Issott, 24, from Bournemouth , who sai

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