If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ever?

It used to be that toys were made and enjoyed solely by children. Parents might have appreciated them too, at least in passing, but they were only marketed and bought for kids. Over the years though that has slowly changed. Toys and memorabilia related to them, and popular movies, shows, and comic books, are now big business and the audience is split surprisingly evenly between adults and children.

Even for something like Transformers, which started out purely as a toy line for young boys, there are now adults of all ages ready to spend hundreds on ordinary toys and more expensive merchandise aimed purely at them. After all, Transformers celebrated its 40

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