Casey Bright for Passport

How ecommerce brands are preparing for the toughest peak season yet

Based on a survey of 200 senior ecommerce leaders across the U.S., U.K., and Canada, Passport shares how tariffs, fulfillment pressures, and rising customer expectations are reshaping peak season 2025 — and the strategies brands are using to stay competitive.

Peak season 2025 is shaping up to be the most complex yet for ecommerce. Rising tariffs, the end of de minimis , and higher customer expectations are pushing brands to rethink their strategies. A survey of 200 senior ecommerce leaders across the U.S., U.K., and Canada — conducted by Drive Research in partnership with Passport — found that while 96% expect international order volumes to rise this Q4, only 31% feel fully ready to han

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