The advertising world can be inscrutable.

Do you ever see a splashy new campaign and think: “How did anyone come up with that idea?” or, far more commonly, “Seriously, what is that even selling?”

ADWEEK is proud to introduce Ad Critic, a new franchise beginning this month where some of the top expert practitioners in the marketing world will look at some of the top ads and campaigns over the past month and break down how they work and, most importantly, if they work.

Once a week, ADWEEK will post a review from one of our Ad Critics dissecting a buzzy, influential, or controversial campaign (maybe all of the above).

Just like a great movie or book review can change the way you view a work of art, we’re hoping our Ad Critics can help reframe your view of the world of advertising, lift

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