Fran Brown has only been at Syracuse for two years, but in that short span, he’s made one thing very clear. His program won’t be dictated by money. In an era where recruiting has become a high-stakes NIL bidding war, Brown stands firm. And this attitude has shaped one of the biggest wins in the transfer portal when he landed quarterback Kyle McCord. But it was not without a risky discussion about the QB’s future and financial opportunities.

“I told him the truth. […] ‘I’m not going to have as much NIL money as everybody else. I won’t have all these things, but what I’m going to do is care about you more than any football coach has ever cared about you,’” Brown told ESPN about his chat with McCord when he was in the portal. Since then, recruiting has picked up big time under Brown, as he n

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