When Maggie Kang had the opportunity to direct and pitch her own animated film, she knew exactly what was missing from Hollywood animation. After working in the industry for over a decade, the Korean-American filmmaker had never encountered a single Korean project. So she created “ Kpop Demon Hunters ” — Netflix ‘s animated musical that became the first feature animation with all Korean characters and a global phenomenon that surprised even its creators.

Delivering a masterclass at the Netflix Creative Asia conference during the Busan International Film Festival , Kang detailed her journey from concept to worldwide success, revealing how she systematically infused every aspect of the supernatural girl group story with authentic Korean culture.

“I always wanted to see Korean repre

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