This Diwali, Paragon, a footwear brand, has launched a campaign that shows the joy of family bonds and shared moments.

The film shows the joy of reunion and the imperfections that make celebrations special. It highlights how Diwali becomes meaningful when everyone comes together and celebrates as one family.

Conceptualised and executed by Tumeriq Integrated Marketing Solution, Paragon’s creative agency, the film combines humour, nostalgia, and family dynamics. With minimal dialogue and a visual-first narrative, the campaign highlights Paragon’s role in being part of Indian families’ festive journeys.

“Festivals are about people, their laughter, their emotions, and the little moments of imperfection that turn into lifelong memories. They are a celebration of togetherness, where every smi

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